We saw on the last post that the best way to make money blogging is in fact releasing your own product and pray for it to be a best seller / a total success.
Once you have created something of your own, with your own and unique signature on it, there’s something more to do apart from pray to transform an unknown product onto a hit on the market, and that’s what today’s post is all about.
Tips to reach success when launching your own product.
Well, to be precise, when releasing a product there are two key phases that will determine whether you’ll accomplish all your goals or you’ll just have some lucky sales.
These two phases are the pre-launch (VERY important) and the ‘work already done’ launch phase. Let’s split them and observe them individually
Tips to conquer the pre-launch phase:
I said that the pre-launch phase is very important because if you make wise use of marketing, you will have some ‘assured sales’ even before you finish your product because if you know how to expose your coming product’s qualities, you will already have the half of the work done.
I’ve thought about some tips that can help you:
1) Start working on it right now:
Unless this point may look like silly, it’s very important. For some reason, we use to delay what we want to do. We delayed a day, and then delay it again another day, and we end by not doing anything at all.
So, the first advice is to start working on it right now.
2) Take your time:
It’s better to take a huge amount of money to deliver a quality product rather than wanting to release it pretty soon and do it badly.
Creating something of your own, from scratch, takes a considerable amount of time, so the second advice is to take your time and be patient.
Be mind-ready that it will take you loads of work. Be prepared for that before starting.
3) Analyzing the market – the key to succeed:
Part one of a good marketing plan.
If you just create your product based on what YOU think it’s ok, it will just be another product, like the other thousands of failed programs / ebooks out there.
What you should really do is to check on the net, to check other bloggers products to see what they missed and FOCUS on what they missed out.
Apart from checking other bloggers work, surf around some forums or use Yahoo Answer to know about readers demands and build your work around that.
If you do it well, you’ll have the other half of the work done.
4) Associations – part I:
If you want some help to do the work you can always nicely ask for it shouting loud at the blogosphere.
You won’t obviously get any answer from a top blogger, but there will be for sure more bloggers ready to assist you –in exchange of some profits, of course-
This will reduce your amount of work and you will have a more complete project.
Associations are really profitable when they are applied on the right way.
Tips to conquer the ‘work already done’ – phase
Once we’ve conquered the pre-launch, it’s time to go for the after launch phase, which is, basically, the launch of the product itself.
1) Think about whether is the right moment or not:
The fact that you have a product doesn’t really necessary means that you should release it right away.
I wouldn’t release it if I’ve just launched my blog. I’d wait until I gain some reputation around and generate some buzz, else, you’ll be losing a bit of potential.
Think if it’s the right moment to launch it or if you should wait a bit before jumping to the pool.
Sometimes, the quicker runner doesn’t win the race.
2) Ask for help again but to top bloggers this time:
We saw on point number 4 of the pre-launch phase that it would be great if you could get other bloggers help to build your work.
I wrote you shouldn’t expect any top bloggers help but at this point it won’t hurt if you send them a quick email asking for a little review, a quick overview over your creation to see if it’s really ready to hit the market.
Be careful though. There’s always a right way to do it.
Tip: First ask nicely and DON’T send any url / attached file. You should first ask, wait for the feedback and then, if you received a positive feedback, send the url or file.
Don’t look like a spammer. Remember you need its help and not the opposite.
3) Associations part II – Expand youself:
Like on part number 4 again but now applied to the ‘work already done’ phase.
Building an association will not only make your work “easier” but it will also be great to expand both you and your work, generate some buzz and reach more visitors.
Obviously although associating with a problogger would be as great as hard to achieve, you should try to get a partner who’s at the same ‘blogging level’ you currently are.
Little note: you could try, when sending an email to a top blogger to see whether he/she could make a quick overview, to nicely ask if he/she would want to take part of the project, without forcing or even offering… just ‘asking’.
Who knows? If you have an excellent work and it’s your lucky day you might be the next lottery winner!
4) Free reviews pays off:
For a newbie, giving away free reviews to regular visitors of a product you want to make money from may sound stupid, but it’s actually a great tool to generate something you can’t buy even if you’ve all the money of the world: trust and reputation.
You can give away free reviews of your work and in exchange get some testimonials to publish.
You may want to use a landing page to release your product, if so, you may want to check this post about how to create a good landing page
Apart from that, if you have more ideas to get a hit with your product, send