Top 7 Compelling Reasons Why Every Business Needs a Website
Reason #1: It gives you a professional and reliable image
No matter how small or big your company is, a business website is a basic need in this modern era where almost all potential customers are online. Customers won’t take you so seriously if you can’t even cope up with the demands of our fast-paced world and having a website proves that you are able and willing to adapt to their needs. Having a good website will send a positive message with regards to your accessibility to consumers and your reputability. It will give customers the impression that you can be trusted.
Reason #2: It makes you as competitive as your competitors
I can’t say that having a website gives you an advantage over your competitors because frankly, your competitors might already have their site up. Gone are the days when having a website will make your business stand out because everyone probably has one already. If you build a website like what your competitors already have however, you can make customers realize that you are also there. If you can make your website better than that of your competitors, only then will your company stand out.
Reason #3: It helps you expand your market 24/7
Your website is virtually never closed. It welcomes present and potential customers from anywhere and at anytime of the day. Through your website, they can find out what you offer and why they should choose you over your competition. They can browse your latest promos, find out where your actual business location is, and send inquiries. It’s like opening your office to customers 24/7 and then having a 24/7 sales representative attend to them – for free. You can easily expand your reach if people will find your site.
Reason #4: It improves your company or brand image
Your website can do more than just being a big virtual billboard for advertisements and a virtual storefront. It can also serve as your big bulletin board of awards and accomplishments. It can help you improve your customer’s confidence on you if you post your credentials. It is where you can post your memberships, licenses, and accreditations, as well as customer feedbacks and business partner endorsements.
Reason #5: It helps you provide better customer service
Like I’ve mentioned above, a website can provide immediate answers to all those questions that existing and potential customers frequently ask. Your staff can save on time spent answering common questions on the phone or in your shop IF you can fully utilize your website and post a page presenting comprehensive yet concise information about your business. In addition to that, you can use your website to upload and distribute any forms necessary for your business processes and you can also use online forms to readily collect and address customer queries and complaints. A website – especially an interactive one – can help you take better care of your customers and build a loyal market.
Reason #6: It helps you generate more sales
If you have a product-based business, having a website opens doors to e-commerce. Realize that there are tons of people who do online shopping as it offers a more convenient experience than the traditional one so you might as well take your chance. Other than that, selling online can very well supplement your offline market sales without having to spend a lot. You can set up a fully automated online shop through your website and easily sell your products, requiring nothing but clicks from customers. Now, if your business is service-based, you can just use your website to generate leads and process immediate client concerns like service quotations, service booking, and more.
Reason #7: It helps you create connections and expand your business network
It’s not just customers you find online. Your business website can also create a way for you to find new business allies like reliable partners and suppliers who can readily cater to your needs and qualifications as shown by what you post on your site. You can also allot a recruitment page so you can post vacancies and find good people who can help you better your business.